What does Sustainability Mean for You?
Understanding the forces
of innovation that brought us to our present world condition helps us to
understand the sustainable choices available for the future. A look at current corporate and consumer
behavior and communication. Suggestions for the SME who wishes to authentically
position his company as a sustainable business.
Keywords: Authentic, Sustainable, Communications, shareholders, stakeholders,
LOHAS, Intangible Assets, challenging concepts, supply chains, certification,
labeling, metrics, Germany
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